Website Pre-Launch Checklist

Website Pre-Launch Checklist

Launch your new website with confidence by doing a final review with our free website checklist. These are the checklist points that we use with all of our WordPress website clients. This is to ensure that there are no obvious errors, spelling mistakes, and broken links. You can download the free printable checklist here!




1. Cross-browser Compatibility – It is essential that your website gives a smooth and seamless user experience across all browsers that your target audience may have access to, be it Safari, Chrome, or even Internet explorer

2. Mobile Responsiveness – A responsive website changes the layout to offer an experience based on the device being used, especially ideal for mobile viewing.

3. Caching improves website loading speeds, which leads to better SEO scores and increased user satisfaction. Our go-to WordPress plugins for caching are WP Fastest Cache and WP Super Cache.

4. Broken Link Checks – Broken links on a website not only puts off your customers but also damages SEO rankings. Most dead link checker websites will tell you which hyperlinks are broken and where exactly the source of the link is.




5. Google Analytics – Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website. It will provide you with statistics such as where your visitors are coming from and which pages they spend the most time on. To add analytics to your website you can either insert a code snippet or if you aren’t too familiar with HTML, you can use a plugin instead.

6. Webmaster ToolsGoogle Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.





7. Meta Titles, Descriptions & Keywords – These are important because they impact how your website appears on search engines and how many people will be inclined to click through to your website.

8. Image Alt Tags – Alt tags are displayed if an image file cannot be loaded. They also provide better image context to search engine crawlers, helping them to index your images properly.




9. Firewall – A firewall basically identifies and blocks malicious traffic from accessing your website. We personally recommend the Wordfence plugin which is easy to set up and has a lot of functions with the free version!

10. Anti-Spam – Combating comment and contact form spam is an ongoing process and can be done with the help of plugins such as Askimet, which is the most popular spam filtering service.

11. Disable Comments – Letting visitors leave comments on your posts can increase engagement and provide various other benefits. However, allowing comments on your posts can increase spam and slow down your loading speeds. If you decide you’d like to disable comments, either partly or entirely, you can make use of this user-friendly plugin.

12. Backup – A backup will help you restore your website in case something goes wrong. Duplicator, which is also used for website migration is one of the best free backup plugins for WordPress.



Although it’s easy to review a website, it’s also easy to miss things when you’re doing it on your own. We highly recommend having a friend/ colleague to beta-test your site. Ask them to thoroughly read through it and click on everything. This will help you to identify any spelling errors, grammatical errors, or broken links before you launch.

If you have would like a printable checklist, click here and if you have any questions about our checklist, feel free to contact us.